Boost Your Bookings with Professional Real Estate Photography

With so much competition in the short term rental market, looking for ways to stand out is a must. One way to do that is to get the best Real Estate Photography for your home. Do you feature high-quality images on your listing? Are the best features of your home reflected? Do you show interior photographs of all the rooms and an exterior shot of your home? If not, it’s time to include them on your listing. 

Without professional real estate photography, your marketing efforts will not be as effective because people want to see what they’re getting into before booking, and your main goal is to get them to want to book! Having professional real estate pictures will establish professionalism and trustworthiness, it will reflect your pricing strategies, and it is a deciding factor when guests are weighing their options between your home and others.

How to take professional real estate pictures for your rental

Choosing the best real estate photography from pictures on the table with camera

1. Clean your home

Before taking professional photos, it is important to start with cleaning your home. Including wiping surfaces, furniture, and kitchen appliances, changing sheets, replacing towels, and checking if decor and wall art are straightened and intact. Oh, and wash those windows!

Outdoors, mow your lawn, trim bushes, remove fallen leaves, and make sure to clean outdoor furniture, too.

At this moment, you’ll wish you lived there full time.

2. Be mindful of lighting

Having the right lighting is one of the most important aspects of a good photo. Take photos during the day and take advantage of the natural light, use lighting props like fairy lights and pygmy lights, and avoid using the flash so that you’ll have a more natural effect. People dispute whether you should take indoor photos with the lights all on or all off.  Try both and see what works best for your space and your camera.

3. Use a high-resolution camera

It is best to use a good-quality camera when taking photos of your home because it will help prevent your photos from being pixelated. When using it, you can control the aperture, speed, lighting, and the best part – you can zoom in and out lenses. Use a tripod to your advantage to avoid blurry photos. 

4. Showcase different angles

Guests want to see your home from different angles. Let them imagine themselves lounging in your living room, sleeping on your soft beds, and cooking in the modern kitchen – the best way to do that is to provide them with accurate photos and give them an impression of what it looks like around your home. 

Don’t forget to take photos of the exterior of your property! Let your guests know other features of your home outside. Show your outdoor furniture, the views from your balcony, your garden, barbeque grill, patio, and pool.

5. Consistently update your photos

Use the changing seasons to showcase your property in different ways.  If you decorate for the seasons, take photos of your decor. As seasons change, wait for the perfect time to take photographs. Wait for the trees to change their colors, and for snow to pile up and showcase how your guests will enjoy playing snowball outside your home.

6. Hire a professional photographer

The goal of having great photos is to increase bookings and having a photographer by your side can help you showcase your home. Whether an experienced professional or someone earlier in their career  – they probably have more skills than the average person to maneuver camera settings and the creativity to capture your home from a different angle. 

If you happen to be in the Austin area, we’ve looked through some photographers that specialize in vacation rental photography. Create your account with us today to get in touch with them.

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Naomi Verzola

Vacation Rental Marketer

Naomi specializes in helping c-suite women leaders in the hospitality industry. With her educational background in hospitality and years of working as a marketing virtual assistant, she has honed her skills in crafting engaging social media content, developing effective marketing strategies and creating meaningful connections with industry experts and audiences.

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